Q. Our local phone book is ready to go into print and we have a chance to run a white page, yellow page, and yellow page.com ad, are these effective and worth the expense? Home Vestors is running a white page, bold ad only - no yellow page A. People have had great success with yellow pages ads. Make sure that you write the ad instead of letting the yellow page sales rep write it using the standard ad.

It needs to be big and bold so that it does not look like all of the other ads. Bold headline, testimonials from other home sellers, good response mechanism like the website and phone.

If you need me to review the draft, just attach to a ticket.

- Tim